About Us

Meet the Creator

Meet Rasheeda Golden, founder and owner of Ashlyfe Brand Inc. Established in 2021, Ashlyfe Brand specializes in premium cigar accessories and lifestyle apparel. The brand was born during a candid moment of cigar enjoyment, where inspiration struck Rasheeda to create something bold, stylish, and meaningful for fellow cigar lovers.

Though Ashlyfe Brand is a relatively new venture, Rasheeda is no stranger to entrepreneurship. She is also an accomplished jewelry designer known for her one-of-a-kind, exotic custom pieces that have captured the attention of many.

Previously, Rasheeda shared her cigar knowledge and enthusiasm as a panel member on Ladies of TCA, a podcast platform made up of Sisters of the Leaf who shared their experiences and insights into cigar culture. She continues to stay actively engaged in the cigar community, always inquiring, learning, and offering her expertise to fellow aficionados.

Her artistic eye and creative spirit fuel the Ashlyfe aesthetic, blending passion for the leaf with her distinctive flair. The brand lives by its bold motto: Ash is Lyfe!

When she's not creating or collaborating, Rasheeda enjoys dancing, watching football, cooking, and relaxing with a glass of wine and a good cigar. Favorites include the Olivia V Series, Rocky Patel, CAO, Plascencia Perdomo Sungrown, JFR Lunatic, and LFD 25th Anniversary, among others.